Q&A with Family Meeting and Dynamics Specialist, Emily Bouchard


LR: What got you started  working with wealthy families?

EB: Honestly, a prayer. It was a month after 9/11 and I  was plaintively asking from my heart what could I possibly  do to bring more peace into this world?  In that moment I  had a thought to create “cells of peace” across the country.   Having no idea what that would look like, I started where I could – with families.  At that time, I worked at an adoption  agency finding permanent homes for children in the foster  care system. I also facilitated a couples’ group and a group for stepmothers.

I began writing about the day-to-day issues stepfamilies  face and launched a blended family coaching practice in  2003.  A year later I was referred to a company specializing in preparing heirs for wealth transitions in their families.  I  honestly didn’t even know this kind of work existed.  I studied the unique challenges faced by affluent families, and was  shocked to learn from the research of Roy Williams and Vic Preisser that wealth transfers fail 70% of the time, with the  money gone and with familial relationships in shambles. I  started working with my first family in 2004, and have found  this work to be the most challenging and fulfilling career  I could ever hope for – my prayer was truly answered! By bringing peace and harmony into the complex families I am honored to work with, I not only make a difference in  their lives, but I also see the ripple effect in the lives of their  employees, their communities, and their grantees.

LR:  Will you explain the  concept of “True Wealth”?

EB: At Wealth Legacy Group, we draw from the wisdom of our mentor, James (Jay) E. Hughes, and his premise that a family flourishes when you nurture their intellectual,  human, social, spiritual and financial capital.

LR: Why do you think people need to consider their other “assets” beyond the financial ones when transferring wealth?

EB: We believe that when you use your financial capital in  service of your other resources, you then have a truly rich life, where you thrive, while supporting others to thrive as  well.  The majority of financial wealth is often transferred in  conjunection with a significant loss. If you only focus on the  intellectual and financial sides of the equation, and ignore  the human, social and spiritual sides, you are likely to experience a great deal of strife and conflict within a family  system.  Considering all the facets of true wealth creates a life raft for the surviving family members to be secure and  safe as they navigate that particular bend in their river.

LR: How do you extract values in a way that  is most meaningful? What is the process?

EB: As you know from Dr. Bruce Feiler’s research that you featured in last month’s issue, the most powerful way to tap into a family’s values is through the use of storytelling. By the time a family heirloom or family  property has transferred to a third generation, the  stories that went along with that purchase are long gone.  And often the burdens and challenges associated  with those belongings overshadow any meaning that may still be attached to them.

We employ a variety of techniques to engage family members in researching, sharing, and capturing family stories and the values they teach.  In some instances we facilitate family members in sharing their favorite memories associated with whatever is most meaningful to them, such as: family holidays, family trips, a first  major purchase, etc.

We also invite them to look at the money messages and values that have been passed along generationally  that have had an impact on them, both positively and  negatively.  We ask them to think about the first time  they remember an experience related to money and to think about what messages they heard and what decisions ensued.  We first have them write these out  for themselves, as this can be quite personal. After  building an experience together of safety and trust, we facilitate a conversation with their family members  about these memories in a way that opens up greater understanding and connection.

Along with families, we also facilitate this process for confidential groups of women inheritors and women philanthropists, so that they can learn from each other’s stories. A wonderful outcome of this experience is that they often build a trusted community where they can  begin to explore their personal values as well as their familial values.

LR: Do you have any examples or case studies  of people your approach has worked well for? 

EB: Oh, there are so many. One that comes to mind was of a family with an entrepreneurial widower with a daughter from a first marriage, four children  from a second marriage, and a new wife and new step-daughter who was the age of a number of his grandchildren.  We were asked to work with them to repair a major breakdown in trust amongst some of the siblings, and between the second generation and their  new stepmother.

We chose to have an empty chair in each of our meetings to represent the mother who had passed away  6 months earlier after an extended fight with cancer.   We wanted to presence her as much as possible, and we asked everyone there to share stories about her in relationship to the family’s “true wealth” – college  trips and educational goals she had for her children  and grandchildren, family and social gatherings that she hosted and what were her favorite parts of those events, her belief in God and how each family member experienced her spiritual side in meaningful ways, her approaches to skinned knees, bruised egos, and other human experiences, and her favorite idioms, phrases, and family stories about money.

The stepmother was present for these conversations and  got to hear, along with everyone else, what family values were deeply ingrained and present in the family she was now a part of.  We then shifted to her and asked that she  share memories and stories from her life related to the five  facets of true wealth and the family got to know her and what shaped her approach to life, love, and money.

From this place, we were able to explore past promises and expectations and how the estate plan and transition  plan honored the original values of the deceased mother and living father.  And then we opened up new possibilities  for what this next stage in their father’s life could look like with his new wife, so that his children did not need to feel threatened, and he didn’t need to feel defended or offended by their concerns.

As this process unfolded, the older grandchildren who were present became curious about how their grandfather had made his money and how he came to own so many different businesses in three states.  The more they  learned, the more interested they became, and they requested the opportunity to go on a family road-trip to see the properties and film him telling his stories on site.   He loved the idea and the family worked together to plan out the trip and to determine the best methods of filming  and archiving his memories at each stop.

A few years later he was tragically killed in a plane crash and his family was so grateful that they chose to invest the time and energy and resources to not only capture all of his memories in that way, but more importantly, to create a trip of a lifetime that is by far their most cherished  memory of all – having that quality time with him and  everyone being together as they captured his values and his legacy for future generations he will never meet.

LR: What are the most common mistakes people make when transferring wealth? 

EB: With regards to this particular topic, the most  unfortunate mistakes occur when someone reads an article like this one and thinks that they can implement these ideas on their own, without professional facilitation.  This can often backfire and have disastrous results.

I’ll give you an example.  A father read a recommendation  in a book that he should ask his children what they wanted of his at the time of his passing.  He thought this was a  great idea and the next time his daughter was visiting he  put it into action.  He asked her to tell him, of all the things  he and her mother had, what did she really like and want.  She was very hesitant to say anything as she didn’t want to appear greedy, and, because she was afraid of possible repercussions. He encouraged her and let her know that he really wanted to know.  She chose in that moment to trust him and said that she always loved a hand carved nativity  scene her parents had brought back from South America when she was a little girl.  Her father immediately reacted,  yelling: “That’s impossible! You can’t want that! You aren’t religious! You never go to church!” and then told her to pick  something else.

You can imagine how that went. She simply said he was right and that she didn’t want anything and that she was just kidding.

This happens all the time with the most well-intentioned  parents. They can see how important it is to be inclusive and to ask for the thoughts and stories and opinions of their loved ones, but they can often be less skillful in  how to cultivate authentic sharing. Most families operate  largely from what Patrick Lencioni, the author of The Five Dysfunctions of a Team, calls “artificial harmony”.  Over time  we are trained to know where the electric fences are and, as a result, we do not feel safe opening up beyond those boundaries. Families benefit greatly from having a skilled  facilitator to guide them through the process and to help them build skills to communicate openly and entrust each other with what matters most – their human capital.

For your readers who feel inspired to apply some of these ideas on their own, I caution them to start very slowly and to follow a few simple guidelines:

1. Start by sharing a positive memory first.
2. Ask others to share a positive memory in the same vein.
3. Stay curious and interested.
4. Stay out of certainty, agreeing or disagreeing.
5. Listen. Listen. Listen…and avoid interruptions.
6. When they pause, simply ask them to tell you more.
7. Thank them for being willing to share with you.
8. If someone declines, don’t press them.

As a professional who facilitates conversations like these,  I still find it risky and challenging to apply these principles in my own family.  Luckily they are used to me continually  trying, and this past year we had a breakthrough success. After our Thanksgiving meal, there was a lull in the  conversation. I took a risk and shared how when I’d  recently been on a date, the gentleman asked me to share a story about something that I was most proud of in my life.  I told my family how I was taken aback at first, and  then shared the story of how my experience as an eighteen year old counselor at a summer camp for children with cancer had inspired me to major in child development. Looking back, I was proud of myself for creating my own  major and excelling at it.  I then asked my family if they’d be interested in sharing their memories of proud moments. To my delight, and to my father’s great satisfaction (and pride)  everyone did, including my two sisters-in-law from England and Germany.  We left that experience with everyone  feeling closer and knowing something about each other that we wouldn’t have known otherwise.


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Emily Bouchard has worked with wealthy families and couples since 2004 and has facilitated over 130 family meetings. Trained as a social worker, she is passionate about doing what she can to strengthen family relationships and decrease unnecessary suffering and heartache. A leading expert in the field, Emily has been featured on numerous TV and Radio shows including The Today Show and NPR, and has been quoted in print around the world, in publications such as Wall Street Journal and The New York Times. To learn more, visit www.wealthlegacygroup.net