How Ash Kumra is Taking Startup Culture to a Whole New Level


Serial entrepreneur, author and speaker, Ash Kumra began his legacy with one simple question: “How can I help push people to become better versions of themselves?”

For Ash, a “better version” means helping others reach their dreams. Ash was recognized twice by the White House as an entrepreneur making an impact. He also co-founded, a global community guiding users to create their “dream life” with scientifically proven visualization tools, dreamboards® and personal development content. He’s been featured in hundreds of articles including Forbes Magazine, Huffington Post, American Express and Entrepreneur Magazine.

Now Ash is launching a new company called Trade Kraft—a video network focused on empowering Millennials to achieve their dreams and life goals. “Being authentic is one of the most important things you can do as an entrepreneur,” said Ash. “If you do something you’re passionate about, you’re going to give a better output. If you give a better output, you’re going to give a better value to the customer. If you give a better value to the customer, you actually help the economy of the world. If you do something that’s trend based, you’re not always thinking about what’s in it for the customer. You’re just thinking about what’s in it for the business. What’s in it for the bottom line.” And that kind of bottom-line thinking is exactly what Ash wants to help business people avoid.

Ash has two basic tips to get you into an inspired mindset that will produce the best, most creative results:

  1. Ash never begins work unless he’s in an inspired mindset. So that could mean he starts the day at 8:00 AM or 12:00 PM. He believes if you are not inspired, you cannot give 100% of your effort and the results will be sub par.
  2. He tries to begin the day with a “win” for himself. For example, he works out or expresses gratitude or calls a friend who makes him feel loved.

When he follows the above protocol, things seem to flow for him. When he doesn’t, he experiences a lack of productivity. “When you’re inspired and win the day, you’re fearless,” he says.

For Ash, creating a great legacy is about getting in that inspired mindset and pushing your passions forward toward a unifying vision.


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To learn more about Trade Kraft and Ash Kumra, visit